In the digital age newspapers are out of date by the time they are published. This is one of the reasons why publishers are investing more in their wider media strategy, with the Evening Standard recently announcing the forthcoming launch of a television channel. One side effect has been the rise of some very successful online publications, but most blogs are volunteer run and don't have enough resources or attract a broad enough readership to compete with the established media in quality terms.
Working at No More Page 3 HQ we get accused quite regulalrly of being many things. Feminazis, prudes, pseudo-feminists, ugly with crap tits... you get the picture. One that pops up now and then and was indeed levelled (perhaps not directly at us) by Murdoch himself was that we are "too PC".
A 21st century newspaper is little more than a press office for a wealthy business owner with political interests.
We are all affected by Page Three whether we buy it or not, because we all live in a society where the most widely read paper in the country makes 'normal' the idea that women are there primarily for men's sexual pleasure.
In a controversial motion the Junior Common Room (JCR) of St. Edmund Hall, Oxford University's oldest college, has voted to boycott The Sun until it removes Page 3. 'Teddy Hall', best known for its rugby prowess, did not initially take kindly to the motion.
Since the coalition government was elected, the manifesto promise of the Big Society has morphed into relentless bashing of benefit claimants via the media. Whether stories originate from press officers or from journalists, the results are the same. Strivers vs. Shirkers, benefit scroungers, large families fleecing the public purse, single mums, teen mums, are all headlines that fuel the increasingly hate-filled rhetoric against benefit claimants.
Wasn't it the Guardian that first took up arms for equal pay, campaigned against violence against women and then prostitutes' rights? How time and class prejudice has corroded its values.
Call me a cynic, but one reason is fairly obvious; the only place one might find fist thumping pro Page 3 rhetoric is the Sun newspaper itself, or possibly an EDL march.
A recent YouGov poll, showed overwhelming public support for renewable energy sources like wind and solar. Despite this in a report released last week...
In general, the public trust neither politicians nor journalists. It is this double distrust that informs the results of three Leveson-related surveys that YouGov has recently conducted.
'Thank you for taking the time to post your views on our wall. This is entirely a matter for the Sun - it is not for us to comment on editorial decisions.' So said Tesco's 'Customer Care' when a No More Page Three supporter asked why it continues to shovel advertising spend into the Sun.
We talk this equality, but really were are we with it? We fight sexism in the workplace, the home and the street, but it is still going strong on page three.
So in the Sun today when a phone goes on the Sun newsdesk and the journalists are told a shocking story they then ask the nervous caller a strange question; Are you a state employee?
The cheesy quality of the portraits, the groaningly stupid pun-filled captions, the awkward ho-ho! humor that permeates the page, like something a great-uncle would wink at - the whole thing seems more hokey than hot.
So remember, a black cat is for life, not just for Halloween. Forget the occult tosh; these mogs just want to be loved and looked after, and occasionally puke on your soft furnishings. Meow it loud, they're black and they're proud - and you should give one a home.
Imagine if The Sun had printed an expose "Jimmy Savile is a Paedophile". Imagine it had taken the sworn word of several young women victims, gone against the legal advice (for it would have been No!) like the Daily Mail did over naming the Stephen Lawrence killers, and printed the sort of allegations that have been aired this week in the wake of ITV's brave documentary.