UK Trailers

Do Film Trailers Lie to Us?

Dr Keith M. Johnston | Posted 28.03.2014 | UK Entertainment
Dr Keith M. Johnston

What is often overlooked, or downright ignored, when such claims are made, is whether 'real' audiences feel misled, or lied to. Because, if audiences actually believe this, if they feel they are regularly being mis-sold or duped, then why does the trailer remain so incredibly popular? Why do millions of people search for, and download, new trailers every day?

Spoiler Alert: Trailers That Say Too Much

Jack Pelling | Posted 19.09.2012 | UK Entertainment
Jack Pelling

Studios are aware that generating hype is key to the success of a summer blockbuster, but a failure to recognise that hype is not something that can be conjured up with an extensive marketing campaigned, and that hype can have catastrophic effects on box office receipts.

WATCH: 13 Movie Trailers For Upcoming Comedies

Huffington Post UK | Alastair Plumb | Posted 26.04.2012 | UK Comedy

Back in January, we brought you 12 Comedy Films Coming In 2012 - and now, four months later, some have been and gone, some have been repositioned on t...

WATCH: London's Burning In 'G.I. Joe: Retaliation' Trailer

The Huffington Post UK | Brogan Driscoll | Posted 24.04.2012 | UK Entertainment

Ahead of the release of G.I. Joe: Retaliation this summer, we've got our hands on the film's trailer - expect gruff voices, snappy one-liners and plen...

The Dark Knight Rises Teaser Trailer Released

Daniel Green | Posted 14.09.2011 | UK Entertainment
Daniel Green

After much speculation, poor quality pirate uploads and innovative marketing strategies, the first teaser trailer for Christopher Nolan's third (and final) Batman epic The Dark Knight Rises (2012) has finally hit the web, with Tom Hardy's villainous Bane in tow. And in my opinion, it was certainly worth the wait.