Perhaps now more than ever, with cinema ticket prices at astronomic highs, trailers are of increasing importance. For most people, a trailer will be the first impression one gets from a movie... A trailer shouldn't stand outside in its Y-fronts in broad daylight, swinging the script over its head and screaming the ending at the top of its lungs.
I watched a trailer for a movie I didn't recognise at the weekend. It was for an animated movie about a daring, unstoppable thief having a series of misadventures. Right at the end of the trailer, we glimpsed the female character who would presumably be his love interest. It was for Disney's Tangled.
What is often overlooked, or downright ignored, when such claims are made, is whether 'real' audiences feel misled, or lied to. Because, if audiences actually believe this, if they feel they are regularly being mis-sold or duped, then why does the trailer remain so incredibly popular? Why do millions of people search for, and download, new trailers every day?
After much speculation, poor quality pirate uploads and innovative marketing strategies, the first teaser trailer for Christopher Nolan's third (and final) Batman epic The Dark Knight Rises (2012) has finally hit the web, with Tom Hardy's villainous Bane in tow. And in my opinion, it was certainly worth the wait.