As Halloween approaches, the "seasonal" aisle of the supermarket - which now seems to be a permanent rather than an occasional feature - fills with shiny black and purple dresses, spangly wands and orange pumpkin-shaped masks, candles and cakes. Shoppers scuttle past dragging small children and muttering about consumerism and Americanisation.
Europe has an unhappy history in the way it has dealt with the made up 'crime' of witchcraft over the centuries. Professor Owen Davis of the University of Hertfordshire estimates that between 30,000 and 50,000 people, mainly women, were executed after being found guilty in witchcraft trials between 1450 and 1780.
Allegations of child witchcraft are increasingly being levied against children, leading to many youngsters being harmed, abused or killed. Breaches of children's human rights are not uncommon. We've all heard of child marriage, trafficking and sexual abuse. Now we can add 'witchcraft exorcism' to the list.
This year is the Witch Trial's 400th anniversary. To this day, the county still capitalises on the legend of the witches and their trials, demonstrating yet again the lucrative nature of witchcraft. Of course, there is a rumour that circulates the area - the witches still haunt the buildings and villages.
We've seen the troubling issue of violence against children accused of witchcraft back in the headlines this week, as the UK Government launches an action plan to tackle it.