21/09/2011 19:02 BST | Updated 21/11/2011 05:12 GMT

David Cameron Launches New Campaign To Put The 'Great' Back Into Great Britain

David Cameron is launching a new drive to put the 'great' back into Great Britain.

The government want to promote Britain as a top tourism and business destination ahead of the Queen's Diamond Jubilee and London Olympics.

They hope that the new GREAT campaign will attract four million visitors.

The prime minister, launching the campaign from New York said: "In 2012 there will be only one place to be. With the Olympic and Paralympic Games coming to London next summer, the greatest show on earth is about to arrive in one of the world’s greatest cities."

"This campaign is simple. There are so many great things about Britain and we want to send out the message loud and proud that this is a great place to do business, to invest, to study and to visit," he said.

The Departure for Culture, Media and Sport has released new marketing material to support the campaign. Take a look at the slideshow below and let us know your views in the comments.