The classically sexy Renault adverts, which birthed Thierry Henry's famous "va va voom" as well as a saucy striptease from Dita Von Teese have pioneered a new breed of commercial to advertise their latest car, the Renault Twingo.
A girl dressed in white and her father sit in the car, on the way to the church.
Happy smiles greet the couple as they enter the building, and walk down the aisle.
However this advertisement, like most Renault commercials, aims to challenge the viewer's perception.
Not unlike viral video 'it's time' Renault aligns itself with the elite forward-thinking members of society to show their car in the best possible light. The advert is headed up under the slogan "Times Change, Twingo too."
The advert is doubly controversial in the company's native France. Same sex marriage is illegal in the conservative Catholic nation.
The video has begun trending on YouTube with thousands of hits as the online community tune in to see the sensitively-made video. It seems the car company has decided to trade off feelings of love, rather than its usual sexy themes, for this commercial.