17/01/2012 08:11 GMT | Updated 17/01/2012 08:11 GMT

Britain's 10 Coolest Men - Who's Taken The Crown Of Cool?

What makes a man 'cool'? According to ZOO magazine's latest poll, quite a few things. A man's cool factor can be ratcheted up by a combination of: great comedic timing, magic skills, sporting ability, polished vocal chords and a whole load of cash.

The magazine has just announced the winner of their 'Britain's Coolest Man' poll, and the lucky man has staved off competition from Dr Who actor Matt Smith, Prince Harry, Robbie Savage and musician Noel Gallagher to take the accolade.

Last year it was Jimmy Carr who Zoo's readers wanted to emulate - but who's top dog this year? Find out in the slideshow below...

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This week's ZOO magazine is on sale now.