Dieters will no longer have to wait for their weekly weigh-in at their local church or community centre - as Weight Watchers have hit the high street with its first British one-stop shop.
Dubbed the ‘Lifestyle Centre’, the new slimming superstore has launched in Reading, offering people one-to-one consultation sessions as well as the chance to stock up on Weight Watchers own brand food treats.
Weight Watchers plan on expanding the concept depending how successful it becomes with dieters in Reading.
The people behind the superstore believe that it will prove popular with weight-conscious commuters who don’t have time to attend traditional group support meetings.
The idea is that they ‘pop in’ for an express weigh-in and do a weekly shop of low-calorie foods that tie in with the weight Watchers ‘ProPoints’ scheme.
“We are constantly broadening our weight-loss support services and tools to meet the changing needs of consumers,” says Chris Stirk, director of products.
“With many of us working longer hours and demanding a more personalised, flexible service, we continue to adapt and enhance our products and services to meet the needs of the community.”
Weight Watchers currently runs over 6,5000 weekly group meeting around the UK.
Recently, a scientific study led by the International Congress on Obesity (ICO) discovered that people following the Weight Watchers are twice as likely to lose weight than those following a standard weight-loss programme.
And it looks like the new slimming store has come at the best time.
In the UK, 25% of Brits are obese, making British women the most overweight in Europe. However, despite the evidence, only 6% of people believe their weight problem is severe enough to be described as obese, according to a survey by Slimming World.
Another recent study revealed that the majority of people are in denial about their weight...
