10/07/2012 12:25 BST | Updated 07/11/2013 11:28 GMT

The Psychology Behind Your Junk Food Cravings (PICTURES)

Do you find yourself craving salty crisps halfway through the morning, dreaming of pizza late at night or desperately fighting the urge to hit the vending machine for a bar of chocolate at 4pm?

There is nothing uncommon about insatiable food cravings but just why are they so powerful and what can we do to curb them?

According to Doreen Virtue PhD, author of Constant Craving, "Overwhelming food cravings are the culprit behind every broken diet and dietary-related disease."


From irregular 'food kicks', which cause changeable food cravings from week to week, to constant cravings for common food types, like sugar, salt, dairy (and of course, chocolate), Virtue explains why we experience these irresistible food cravings, what we can do to combat them and most importantly - what they say about our health.

Decode Your Food Cravings