Business card printers Moo.com have taken a stake in your digital identity - by purchasing Flavors.me.
Moo is one of the world's fastest growing online printers, having made its name with its customised, media-friendly business cards and latterly postcards and other stationary.
It has bought Flavors.me - which collects a user's social media accounts in one handy page - in an all cash deal.
Flavors.me has more than 500,000 members in 200 countries, Moo said.
The terms of the deal have not been revealed, other than it is an all-out purchase from HiiDef.com.
Moo said it printed 50 million business cards last year and is expecting this to rise to nearly 100 million in 2012.
"We really admire what the Hii Def team has done with Flavors. It was clear that we shared many of the same values of good design and usability. When the opportunity arose to acquire the Flavors product we were very excited.
"Over the past six years, MOO has focused on helping people create beautiful print products to make them or their business look great," said Richard Moross, Founder and CEO of moo.com.
:We've always had strong bonds with the web, from our first partnership with Flickr back in 2006, and more recently our integration with Facebook Timeline. Identity is core to what we do and this acquisition is a great fit for the MOO brand, giving us a 100% digital identity product to add to our existing range of print products.
"It's a fantastic compliment to our line-up, offering customers a beautiful personal web page that they can use to promote themselves or their business."