07/10/2012 12:13 BST

Kanye West And Kim Kardashian To Set Up New Fashion Label

Fans of Kanye West and Kim Kardashian will soon be able to get decked out just like the couple, as they are reportedly planning a joint fashion line.

The showbiz couple have put their heads together and realised that by combining their names they could set up a big business - and a clothing line seems like the natural step.

The venture into the world of fashion is not a new one for either of them, as Kanye already has a style collection and the Kardashian clan famously run the Dash boutique.

kanye west kim kardashian

West and Kardashian are planning their own fashion line

A source told The Sun: "They've both got massive fan bases who will buy their gear. It’s also a sign that they’re in the relationship for the long haul and they think it’s a romantic way to seal their relationship."

Kanye could be relieved that Kim is planning to stick around for a while, as her previous marriage lasted for just 72 days, and she started dating Kanye before her divorce had been finalised.

But fans of Kanye's music will be pleased to know he has not given up work on his day job, as he has been back in the studio hard at work on his latest album.