Mining giant and FTSE 100 company Anglo American has produced two videos to try and encourage greater awareness about Aids and HIV, and to push the importance of continued investment in research of the diseases.
Released on World Aids Day, Dr Brian Brink, chief medical officer at Anglo American, has called on the world to help eradicate AIDS within the next generation.
“The term AIDS should be relegated to history. We should not have Aids in the world today,” he said.
Anglo American has been heavily involved in education around and treatment of the diseases for many years, and was the first major employer to begin offering free antiretroviral treatment to all its employees in 2002. In December 2008, it extended this benefit to employees' direct dependants.
In the second video, Silvia Almeida tells her story about living with HIV.
Anglo American describes her as "a living example to us all" - Diagnosed as HIV positive in the 1990s, she fought the disease with the support of her colleagues and friends, at a time when survival rates were poor.
Since her diagnosis she's dedicated her career to broadcasting an essential message - that the only medicine is prevention.