Chinese sweethearts queued up to get married on Thursday - because the symbolism of symmetrical date 12/12/12 means sounds like "will love, will love, will love" in Chinese.
China Daily reported brides and grooms waiting patiently in line in Beijing, Shanghai and Guangzhou.
Fan Zhijuan, at the Beijing registry office in Haidian, told the paper: "We got here at about 10 in the morning and were No 960 on the list.
"It's an easy anniversary date to remember.
"After we're done, we're going to a restaurant to celebrate."
Fan said she had two friends who also planned to get married that day.
Zhu Yanyan in Shanghai told China Daily the number meant so much to her, because the couple been together for 12 years, and she had given herself English name is Twelve.
"We also wanted to get married before 21 Dec, which, as legend has it, will be the end of the world," the 30-year-old joked.
In Hong Kong, Yung Yu-shing told the South China Morning Post: “I say we get married even if it’s going to be the end of the world.
“No matter what happens, we will spend the rest of our lives together."
Recent symmetrical dates in the past few years have also been popular for Chinese couples, nine means “forever” and 10 stands for “perfection”.