Last month we brought you the story that Apple CEO, Tim Cook, was auctioning off the opportunity to grab a coffee with him.
Despite only being valued at around £32,000 the bidding reached a staggering £113,000 in 24 hours - and it didn't stop there.
At the close of play on Tuesday the winning punt was a breathtaking £400,000.
So high were the sums involved the website hosting the auction, Charitybuzz, required independent bank checks for prospective bidders.
All the money raised is going to the RFK Center for Justice and Human Rights.
That cup of coffee has a lot to live up to...