Dominos Pizza DVD Looks And Smells Like Real Thing (VIDEO)

In what is a major breakthrough for advertisers and a huge hurdle for dieters, Dominos have created a DVD that smells and looks like pizza when it's finished playing.

The Brazilian branch of the take-away chain in Sao Paulo imprinted 10 discs of 10 different new releases with thermal ink and a flavoured varnish.

When viewers ejected the disc after viewing the movie the previously black DVD was transformed into a delicious - albeit 2D - pizza complete with that just baked smell.

In a further bid to snag your wallet it was accompanied by a written message saying: "Did you enjoy the movie? The next one will be even better with a hot and delicious Domino's Pizza."