Specifically: by performing stand-up in unusual places.
Yes, comedian Russell Kane was set the challenge to go into environments where people wouldn't be expected to laugh and make them smile. The result? He performed stand-up in a park, on a bus, in a launderette - and more.
"The video is incredibly awkward," admits Kane, "but also strangely compelling.” He's not wrong - take a look at it above!
Kane's challenge was all in aid of Barclaycard Unwind, which gives its customers exclusive access to pre-sale and fee-free tickets to a range of entertainment events, including comedy. Check out these comics who'll be performing at Wembley Arena, for example, where customers can chill out in the Unwind lounge before the gig.