Specifically: by performing stand-up in unusual places.
Yes, comedian Russell Kane was set the challenge to go into environments where people wouldn't be expected to laugh and make them smile. The result? He performed stand-up in a park, on a bus, in a launderette - and more.
"The video is incredibly awkward," admits Kane, "but also strangely compelling.” He's not wrong - take a look at it above!
Park laugh: Kane performs to a lady on a bench
Kane's challenge was all in aid of Barclaycard Unwind, which gives its customers exclusive access to pre-sale and fee-free tickets to a range of entertainment events, including comedy. Check out these comics who'll be performing at Wembley Arena, for example, where customers can chill out in the Unwind lounge before the gig.
Get Britain smiling: Kane takes it to the bridge