05/07/2013 06:39 BST | Updated 14/08/2013 08:02 BST

O2's 'Be More Dog' Is Our New Favourite Advert (VIDEO)

When it comes to Excellent Mobile Phone Provider Adverts Starring Animals (it is, admittedly, a niche genre), the most recent leader in the field was Three, who raised the bar with this moonwalking Shetland pony ad.

But now? Now there's a new contender - and it's this commercial from O2.

Click play to see what happens when a cat decides to be a bit more 'dog'. And then go out and buy a dog. No, wait: a cat. No, no: a new mobile phone. On O2. That's what this is selling us, right?

(Via Daily Picks And Flicks)