08/07/2013 14:24 BST | Updated 08/07/2013 14:27 BST

Teen Missing At Barry Island Is Named As Holly McClymont

A teenage schoolgirl missing after getting into "difficulty" in the sea at a busy resort has been named as Holly McClymont from Glasgow.

One day since the 14-year-old went missing from Barry Island, south Wales, a joint police and coastguard operation to find her continues.

Rescue craft and foot patrols and helicopters are combing the shoreline on either side of Whitmore Bay.

holly mcclymont

Holly McClymont from Glasgow is missing after getting into "difficulty" in the sea at a busy resort

Sun seekers and hundreds of holiday makers are back in the sea off the same beach from where the teenager was last seen yesterday.

"A joint search operation between South Wales Police and HM Coastguard is continuing for a teenage girl missing from Barry Island, South Wales," a police spokesman said.

"Holly McClymont, aged 14, from Glasgow, was last seen by friends in difficulty in the sea on Sunday.

"The incident was reported to a PCSO patrolling Barry Island and enquiries have been continuing to locate Holly who was in Barry visiting family.

"Holly is described as white, 5ft 7ins tall, of average build, with long black hair dyed red.

"She was last seen wearing a multi coloured dress floral dress, described as short at the front and longer at the back."

Superintendent Marc Lamerton, based at Barry Police Station, said: "HM Coastguard is conducting a land and sea search of the area and officers from our specialist search team are also at sea assisting with the search.

"This is obviously a very worrying time for Holly's family and we are keeping them updated.

"Our last sighting of Holly is at around 2.45pm in the sea, in the part of the bay nearest the Island Leisure Amusement arcade, Western Shelter, Barry Island.

"While the focus of the search is at sea we are keen to hear from anyone who may have seen Holly yesterday.

"Barry Island was extremely busy and we would appeal for anyone with information to contact South Wales Police on 101."

Doubt as to where exactly the missing teenager may be was raised yesterday by the coastguard.

Steve Jones, Swansea Coastguard rescue manager, said teams were "dumbfounded" that up to an hour elapsed before the first report was made.

Searching the sea around the area where she went missing was made a priority yesterday but parallel police inquiries were made on land.

Police checked the address where she was staying and spoke with Holly's friends who had been in the water with her.

He hoped that she would be found on dry land despite search efforts being concentrated on the sea.

"It must be so terrible for the family at this moment. My heart goes out to them," said Barry resident Sue Voss, of Pencoedtre.

She said local people were aware of the potential dangers of the sea and knew that tides could be treacherous.

"The tides are dangerous here, you can get pulled out to sea. That is why you should always stay between the red and yellow flags," she said.

"If you are from somewhere inland it is easy to think that there is no danger. On a sunny day it all looks so inviting."

She said a friend lost her dog several years ago when it went into the sea at nearby Knap beach and was washed away by currents.

She added: "We are all hoping that she is found safe. So terrible for the family."

Susan Rogers, 65, from Newport, said she had been taking her children and now grandchildren to Whitmore Bay for years.

"It is true that you have got to be careful of the tides here. But it is a bit like being with children next to a main road. You have got to keep your eye on children and make sure they are out of danger. It's different with teenagers though."

She added: "Something like this is tragic. As a family you can never get over it and a holiday should be a happy time. You can only hope that there will be some good news."