26/07/2013 04:26 BST | Updated 24/09/2013 06:12 BST

Tesco's 'Guess The Weight Of The Cake' Proceeds Go To Diabetes Charity

A worthy cause... but slightly odd nevertheless.

Yup, customers at Tesco in Tenterden, Kent, are being invited to raise money for a diabetes charity... by gorging on sugar.

Now, we're well aware the sweet stuff doesn't necessarily have to be excluded from your diet if you have diabetes, but surely chowing down on a mountain of icing and sponge doesn't quite go hand-in-hand with managing a metabolic disorder...

Thanks for flagging this one up, James Conmy!

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