Amazon is rumoured to be entering the games console market.
The online shopping giant has already dabbled in the electronics world with its successful Kindle range of e-readers but this will be the companies first gaming device.
Game Informer report "sources" say the console will be Android based and will have its own dedicated controller.
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Amazon have yet to confirm or deny the reports.
The retailer has announced a number of recent innovative ventures away from its core business.
They have stepped up the battle for online music sales by launching AutoRip and the Kindle range is ever-expanding.