27/08/2013 09:56 BST | Updated 27/08/2013 10:17 BST

12 Things We Have Learned From One Direction's New Fragrance Ad

So One Direction have released their first perfume - sorry, fragrance - which goes by the name of 'Our Moment'.

You can take a look at the advert above. Here are 12 things we've learned from studying it closely*:

Photo gallery 12 facts learned from 1D's perfume advert See Gallery

*watching it once