15/10/2013 10:23 BST | Updated 15/10/2013 11:27 BST

Fukushima Industries Suffers Fukuppy Over Unfortunate Rebrand

Fukushima Industries Corp

What's the best way to disassociate your company from a catastrophic nuclear disaster? Why, with an egg with wings and red feet, of course.


Top 20 Translation Fails

With its eager expression of yearning, and questionable appearance, it's hard not to feel a bit sorry for Fukushima Industries Corp's terrible new mascot.

And that's before you even know it has been named, rather menacingly, 'Fukuppy.'


On the Osaka-based refrigerator maker's website, Fukuppy – created to apparently salvage the reputation of the company, which has nothing to do with the crippled nuclear power plant – claims to have been born in a fridge and is unsure whether it is male or female.

It is also curious, kind and has “a strong sense of justice.”

“That’s what I think of myself, but people around me say that I’m a little bit stupid,” the flying egg says, the South China Morning Post reported.

Arguably, these words are more suited for those in marketing who designed the fukup Fukuppy.