Luisa Zissman certainly knows how to grab the headlines, and last night it was no different as she held a Mad Hatter's Tea Party to celebrate the launch of her Bakers Toolkit business.
The former 'Apprentice' star arrived at the bash at London's Retro Feasts on horseback dressed as the Queen Of Hearts, accompanied by a hunky, topless male.
But her antics didn't end there, she writhed about on a model gorilla (huh?) and posed seductively as she dunked strawberries in a fountain.
She also brought along her three-year-old daughter Dixie, who was dressed up as Alice in Wonderland to fit in with the theme of the event.
Luisa originally pitched Bakers Toolkit as a business to Lord Sugar on 'The Apprentice' in the hope of winning a £250,000 investment.
But despite losing out to Leah Totton in the final of the BBC One show, Luisa has managed to kick-start the business herself.
She was joined by some of her fellow ex-contestants at the launch, along with the likes of 'Britain's Got Talent' impressionist Francine Lewis, former 'Junior Apprentice' candidate Harry Maxwell, ex-'Strictly Come Dancing' judge Arlene Phillips, and, errr, Lizzie Cundy.
Luckily, the former WAG managed to cover up for the event, after experiencing a double wardrobe malfunction at a celeb bash earlier this week.