UK
18/11/2013 09:16 GMT | Updated 23/01/2014 18:58 GMT

Tissue Animals In Japanese Nepia Advert Are Just Magical (VIDEO)

If you thought adverts for tissue paper were limited to the wiping of runny noses and the dabbing of tears, think again.

This magical film for Japanese firm Nepia shows a veritable zoo of animals beautifully crafted out of that very item.

The company employed the skills of creative agency Dentsu Inc for its Tissue Animals clip - which is accompanied by a soundtrack so soothing it could be on a par with a meditation video.

nepia paper advert

Off you trot: One of the creations

And there's even a behind-the-scenes video to show you how it's done.

Lovely stuff.