At least it makes a change from the sickly tone of its rivals' efforts.
Posh department store Harvey Nichols has unveiled its new Christmas advert, with the theme of 'sorry, I spent it on myself'.
Rather than urging customers to treat their loved ones to presents, the campaign suggests they treat themselves instead.
- John Lewis advert is very similar to a children's book
- Vegetarians complain about Lidl ad
Dismayed relatives are shown unwrapping parcels containing paperclips and elastic bands.
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