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27/11/2013 07:53 GMT | Updated 27/11/2013 08:02 GMT

Harvey Nichols Christmas Advert Has People Buying Presents For Themselves (PICTURES, VIDEO)

At least it makes a change from the sickly tone of its rivals' efforts.

Posh department store Harvey Nichols has unveiled its new Christmas advert, with the theme of 'sorry, I spent it on myself'.

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Rather than urging customers to treat their loved ones to presents, the campaign suggests they treat themselves instead.

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Dismayed relatives are shown unwrapping parcels containing paperclips and elastic bands.

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