Poverty campaigner Jack Monroe, who runs a popular thrifty food blog, was surprised upon opening Waitrose magazine, that one picture had her tattoos airbrushed out.
Monroe, 25, who writes recipes for the Guardian and will star in the new Sainsbury's advert, tweeted to her 30,000 followers that Kitchen magazine had airbrushed the tattoos.
Thanks to Waitrose Kitchen, I now know what I would look like without my tattoos. :-/ pic.twitter.com/zBiHAZ4P88— A Girl Called Jack (@MsJackMonroe) December 24, 2013
"I'm missing a massive deck of cards on my shoulder and a big rose underneath it. Wow. Actually stunned," she said.
Monroe began running her blog 'A Girl Called Jack' while she was trying to survive on meagre benefits as a single mother, while searching for work. She has since become a vocal advocate for action on poverty and the growing use of food banks.
Many of her followers on Twitter expressed outrage at the airbrushing:
@kjalee Nope. I always take long sleeves to shoots (less hassle) because my response to airbrushing would have been 'stick it up your arse'.— A Girl Called Jack (@MsJackMonroe) December 24, 2013
@MsJackMonroe absolutely insane! Surprised they didn't go the whole hog and whack some pearls round your neck for good measure— Holly (@hardy_lass) December 24, 2013
A spokeswoman told HuffPost UK the magazine regretted the error: "Jack's tattoos were clearly visible in the three pictures of her in the November issue of Kitchen.
"Unfortunately an error was made in the January edition. We're very sorry for any upset caused.
"If you look at the November issue, you can see that we really don't have a problem with tattoos in our publications."
Monroe, who has been featured widely on television programmes and in newspapers for her healthy food on a budget, including in a Labour party broadcast, has been on the receiving end of numerous attacks by the right-wing press.