These days it seems like virtually every headline on every viral news site is "amazing", in some shape or form.
And yes, we admit it - we might be guilty of that here at HuffPost every now and then.
Now we have proof - to a certain extent - that things have to be a lot less "amazing" to be described as "amazing" these days.
A simple Google Trends search shows that the use of the word "amazing" in UK data tracked by the search engine has doubled since 2009 - a period of just five years.
The graph above does have one obvious spike - the release of Amazing Spider-Man in 2012 - but otherwise shows a gradual upwards trend to the point where the weighted level of usage last month (57) was more than double that in August 2009 (23).
The definition of amazing, incidentally, is "causing great surprise or wonder; astonishing". The only possible explanation is that genuinely astonishing things are just happening twice as often now as five years ago. You know, like the animal pics at the bottom of this post.
Yes, this study is not scientific. It might not even be that accurate. But it certainly IS amazing.