Wayne Rooney has urged Manchester United's support to stay behind their team as they look to avoid an unwanted 52-year-old record.
After opening 2014 with successive defeats against Tottenham, Swansea and Sunderland, David Moyes' men are on the brink of a fourth straight loss for the first time since October 1961.
Swansea again provide the opposition at Old Trafford.
And whilst Rooney misses out after being sent for some warm weather training in a bid to shrug off a groin problem, he wants United's supporters to keep the faith.
"The crowd can help the team's confidence massively so hopefully everyone will get behind the lads and stay with them and the manager throughout the game," he said on his Facebook page.
Moyes insists Rooney's injury is not serious and the England forward could return for next weekend's showdown with Chelsea at Stamford Bridge.
But with Robin van Persie's return from a thigh injury still unknown, it leaves United relying on Danny Welbeck and Javier Hernandez to find some extended scoring form.
So far, it has proved elusive, with so many familiar faces performing below expectations.
Not that Moyes feels there is any evidence to support the belief of some critics that a number of title winners are happy to hide in the shadows and let their manager take the flak.
"I don't think any of the Manchester United players are," he said.
"Every one of them is standing up and doing what they can.
"You can never ask anyone to do more than their best and the players here are doing that."