The landscape of Bristol has received an injection of glamour in the form of its very own iconic 'Hollywood' style sign.
'Bristoland' has been spelled out in eight-foot-tall white plastic letters on the drab, muddy banks of the Avon Gorge.
The sign, crudely fixed to a mesh fence halfway up a rock face, appeared overnight on Wednesday to the bemusement of commuters on the busy Portway road opposite.
The sign is about a fifth the size of the iconic one in Hollywood which was erected in 1923 and first spelled out 'Hollywoodland'.
It was originally a $21,000 billboard for an upscale real estate development and the final four letters were dropped in the late 1940s.