In the latest battle to own the internet, dog owners have stepped things up a notch.
Meeting the tide of cat videos, cat photos and cat merchandise, they give you an Instagram trend to rival the likes of Lil' Bub, Grumpy Cat and Pudge: Mutt Muggin'.
The idea is simple:
1. Get your dog to
pose sit still
2. Hold a mug between your mutt and the camera, taking care to position said mug so that it looks like your pooch is sat in it.
The results are adorable. See for yourself.