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02/03/2014 17:06 GMT | Updated 03/03/2014 08:59 GMT

National Geographic Crocodile Ad On Escalator Is Too Realistic For Comfort

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If you work in advertising you can give up now.

National Geographic just won.

This terrifyingly realistic 3D crocodile is part of an ad campaign for 'Mundo Salvagem de Richard Rasmussen', a chap with a special interest in the wildlife of Brazil.

The incredible picture was spotted by Reddit user SAT0725.

(via Metro)