06/03/2014 12:51 GMT | Updated 06/03/2014 12:59 GMT

Go Commando On 7 March To Help Raise Awareness Of Male Cancer

What do Keith Lemon, Dermot O’Leary, John Prescott, Kaiser Chiefs frontman Ricky Wilson and Morph (yes, THE Morph) have in common?

We'll put you out of your misery: they're all ditching their pants for a good cause on Friday 7 March.

With 19,381 British men losing their lives to prostate, bowel and testicular cancer in the UK, guys across the country are being encouraged to ditch their underwear for a day to help raise awareness of male cancer.

Check out the promo from the Male Cancer Awareness Campaign (MCAC) above. As its CEO Patrick Cox says: “Guys are dying of embarrassment, because we don’t like to talk about anything ‘down there’. This campaign was designed to spark conversation, making men more aware of their bodies and ultimately save lives.”

So what are you waiting for, chaps? Go commando, tweet using the #goingcommando hashtag and donate to the MCAC by texting PANT14 followed by £2, £5 or £10 to 70070.

Go on - you've got nothing to lose but... your pants.


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