A service claims to be able to create a digital 'eternal' version of your personality, which can live on after you die.
It's called Eterni.me, and right now it isn't much of... anything. The service hasn't launched, and there's no real indication of exactly what will be involved when it does.
But the marketing language alone makes this site worth reporting - because if real, and not a promo tool for some movie or Jimmy Kimmel prank - it's pretty remarkable. And maybe creepy.
Eterni.me claims to be able to algorithmically generate interactive personalities based on real people.
The site will apparently "collect almost everything that you create during your lifetime" - social media posts, email, photos, movement details and shopping habits - and then process that information into a real "person".
Here's the pitch:
"[Eterni.me will] process this huge amount of information using complex Artificial Intelligence algorithms.
Then it generates a virtual YOU, an avatar that emulates your personality and can interact with, and offer information and advice to your family and friends, even after you pass away."
Developed by three former colleagues from the MIT Entrepreneurship Development Program, the site says it will launch "soon" but is only accepting new members gradually.
If you're interested you can sign up for updates on their site - more than 18,000 people have done just that so far.
In an interview with Metro, co-founder Marius Ursache said he realised the inevitable wariness some people would have over the idea, and that comparisons to Black Mirror episode 'Be Right Back' (in which a grieving widow speaks to a digital version of her dead partner) had already been made.
But he said the aim was not to recreate the dead, but control your legacy while alive.
He told Metro:
"You will need to have a live person to make it work, not a deceased one. Allowing relatives to upload the data of deceased people cannot work right now – the digital data which is available is not enough to generate an accurate profile, and it will result in something which can be upsetting, and not a good memory of the deceased person."
Head over to Metro for the full story, or sign up at Eterni.Me.