The Prime Minister's recent comments about his favourite supermarket, translated.
"When I’m at home in the constituency, I go to Sainsbury's in Chipping Norton, because there isn’t a Waitrose."
When I’m at home in the constituency, I unfortunately have to go to Sainsbury's in Chipping Norton, because there isn’t a Waitrose.
"When I’m having a day in the central town in my constituency, I go to Waitrose in Witney."
Thank f*** there's a Waitrose in Witney.
"In London, it's Ocado, delivered."
There's no bloody way I'd have an Asda lorry outside 10 Downing Street.
"I have got an interesting supermarket piece of sociology for you."
I have no understanding of sociology.
"Which is: there's something about Waitrose customers... they are the most talkative. I find that if I shop in Waitrose in Witney it takes me about twice as long as everyone wants to stop you and have a chat."
People in Waitrose stop and talk to me because they're as confident and posh as I am.
"Whereas in other supermarkets I find I can dart round very quickly."
Whereas in other, more normal supermarkets, people ignore me because they think I'm a t***.
"It is something about your customers - they are very talkative, engaged people."
It is something about your customers - they are posh, just like me.