Peta have compared the actions of cannibal Jeffery Dahmer — the serial killer notorious for raping and torturing his victims — to the slaughter of animals.
Speaking to the Huffington Post UK, Ingrid Newkirk, Peta's US Managing Director, explained why the animal rights group had been planning to sell delicious vegan treats at the infamous murderer's childhood home.
Despite its horrific history, the organisation had proposed that the house – where Dahmer committed his first murder in 1978 – be turned into a vegan restaurant called Eat For Life: Home Cooking.
These plans have fallen through due to zoning restrictions.
Newkirk told Huff Post that the plan had been to respond to Dahmer's deplorable crimes with something positive.
"The idea behind the restaurant was to introduce something positive, a way to eat without violence, and give diners the opportunity to contemplate our dietary habits," she said.
"It's appalling to think about butchering and eating a human being, and our intention in converting Dahmer's childhood home into a vegan restaurant was to encourage people to ponder for a moment how we can casually slaughter other individuals, who are also composed of flesh, blood, bone and emotion, simply because we have the power to kill and eat them."
Newkirk compared the way animals were slaughtered to the way Dahmer treated the 17 victims he was convicted of killing.
"The fact is that every day, millions of living beings suffer terribly from being drugged, dragged across the floor, mutilated and cut into bits (according to meat inspectors and undercover investigations, often when still alive), and their body parts are put in the refrigerator for someone to eat later," she said.
"Take a look at what happened to Dahmer's victims, and the comparison is striking.
"It's worth contemplating that we are one animal among many, and it's impossible to deny that all of us feel pain and fear and value our lives and loved ones.
Peta previously sparked controversy after comparing the death of six billion chickens in slaughterhouses to the death of six million Jews in concentration camps.