15/05/2014 12:51 BST | Updated 15/05/2014 12:59 BST

10 Ed Miliband Makeover Ideas To Get David Axelrod Started

Ed Miliband's new election strategist is implementing an image overhaul for the Labour leader.

We can't imagine why...


Oh, that's why.

Axelrod has got his work cut out - a recent poll suggested 40% of voters think Miliband is either "weird" or "very weird".

The issue is such a problem it's been the subject of of numerous focus groups, the participants of which are said to have reacted "badly".

Whether this involved simple grimaces or full blown nausea is unknown but the results undoubtedly require action.

So worry not Axel, for the helpful people of the HuffPost UK Picture Desk have done your job for you...

Photo gallery Ed Miliband Receives A HuffPost Makeover See Gallery