Apple has pulled the most popular free game on the App Store.
A game which happens to be a drug dealing simulator.
Weed Firm rose to the top of the App Store charts this week, based on both its controversial theme and (according to several reviews) its decent mix of strategy and reward-response gameplay.
And while the theme was clearly adult - and restricted to those above 17 years old - Apple seemed happy to let it sit next to other similarly themed games, like the Grand Theft Auto series.
Alas, not any more. The game is no longer available, and it was "entirely Apple's decision" say the developers Manitoba Games.
Apple has not issued a statement, but Manitoba Games said on its website:
"We guess the problem was that the game was just too good and got to number one in All Categories, since there are certainly a great number of weed based apps still available, as well as games promoting other so-called 'illegal activities' such as shooting people, crashing cars and throwing birds at buildings.
One thing we can promise you is that we will be back! The Apple version might need to be censored a bit to comply with Apple's strictest requirement since they are going to be looking very attentively at what we submit from now on. Google never had a problem with the application itself. The problem was with our publisher and we are expecting to return to the Play Store once we find a suitable publisher.
As for the other platforms we will endeavor to make it as censorship free as possible while assigning the highest maturity rating to the game. We do not want kids playing Weed Firm, but we firmly believe that adults should have a choice to do whatever the hell they want as long as they are not hurting anybody in the process.
If we let hypocrites determine what content is suitable for us we will soon all be watching teletubbies instead of Breaking Bad and playing... oh I don't know… nothing good comes to mind, without some form of 'illegal activity' or other really."