Be warned. Walk into a Burger King and you could be left suffering an existential crisis, while buying a simple Happy Meal from McDonalds could give you nightmares.
The fast-food giants have attempted a publicity revamp, but based on the backlash both are receiving on Twitter, it's not going very well.
After 40-years of the slogan “Have It Your Way,” Burger King is scrapping it in favour of the more personal and grammatically challenged “Be Your Way.”
What does this mean? We're not sure either, but it sounds deep.
Burger King says that the new motto is intended to remind people that “they can and should live how they want anytime. It’s ok to not be perfect … Self-expression is most important and it’s our differences that make us individuals instead of robots.”
Unfortunately, many Twitter users are not convinced by the megacorp's emotional appeal.
If you need to eat a Whopper from @Burgerking to express who you are, then your self esteem is probably the least of your problems.— Ronnie Joice (@ronniejoice) May 20, 2014
"Be your way" now says @BurgerKing. DONT TELL ME WHAT TO BE. I just want a fucking burger. Not a life lesson. Smh.— Ronnie Joice (@ronniejoice) May 20, 2014
burger kings "be your way" ? that doesnt make sense. how can i be the way im going? urgh. burger king you confuse me #burgerking 🍔— Patrick Bolger (@patrickblgr) May 20, 2014
The company, along with McDonald’s, is fighting to boost sales at a time when people are moving toward foods they feel are fresher or higher quality.
So, how has McDonalds sought to counteract a potential loss of customers in the US?
Kids, say hello to 'Happy' – the terrifying new Happy Meal mascot, who apparently has been designed to promote healthy eating, not the summoning of Satan.
With his slightly too human-looking teeth, and meth addict eyes, Happy has been leaving social media users quivering in front of their computers.
@McDonalds What the fuck is that creature?— Lewis (@TheLMan101) May 19, 2014
I'm not sure what McDonald's is thinking with its new Happy Meal character. pic.twitter.com/YGOpEC8nUn— Dan Ewen (@VaguelyFunnyDan) May 20, 2014
.@McDonalds i make that face when i stand in front of somthing i dont want someone to see. what are you hiding, Happy?— lemons (@respected_loner) May 19, 2014
.@McDonalds oh, this was a mistake, McDonald's— jitka (@jitka) May 19, 2014
. @McDonalds this looks like the monster that killed my uncle— steev (@Naive_Steve) May 19, 2014
McDonald’s has trod “Happy”-like territory before, with a recent clown makeover that got just about the same reaction.