The Rebel Whopper was launched during Veganuary – but wasn't suitable for vegetarians or vegans.
The Rebel Whopper patty is cooked on a meat grill, which won’t go down well with many Veganuary participants.
Chain says its message after the ‘milkshaking’ of right-wing politicians was "tongue in cheek".
“If it makes other competitors move their practices forward, that can only be a good thing.”
The vegetarian newbie hits the UK menu this week – but what did we make of it?
The girls, aged nine and seven, star in tonight's episode of War On Plastic.
But Burger King has reminded everyone that it will still be selling them.
Both ads were within 100 metres of a primary school.