Chinese shoppers have been catching some zzz's in IKEA, as store managers have been encouraging customers to try out the furniture and have a little snooze whilst there.
The Chinese stores are designed with extra-room displays, given the tendency for customers to make a visit an all-day affair.
Sofas and beds even marked with signs inviting customers to try them out.
Considering we're a nation of insomniacs, we're wondering whether British IKEA stores might like to provide the same service.
Here at HuffPost UK Lifestyle, we're big believers in the magical powers of sleep. HuffPost founder Arianna Huffington has previously said that if you wish to succeed in business, you need to "sleep your way to the top"...literally.
"So many of us fail to make use of such a simple and valuable tool; in fact, we deliberately do just the opposite and make a fetish of not getting enough sleep, in the mistaken -- and costly -- belief that success results from the amount of time we put in, instead of the kind of time we put in.
"Indeed, there's practically no element of success that's not improved by sleep and, accordingly, diminished by lack of sleep. Creativity, ingenuity, confidence, leadership, decision making -- all of these can be enhanced simply by sleeping more." Arianna says.
Take a look at the pictures:
The moral of the story? If you want to succeed in life, get to IKEA and have a snooze - or better yet, get your eight hours at home...