ITV’s new morning show hasn’t exactly been a success since its April launch, but despite rumours that producers are planning to axe it, Richard reckons it’ll work out fine eventually.
The 'Good Morning Britain' team
Speaking to Radio Times, Richard revealed that he had a similarly shaky start when he and his wife Judy moved to Channel 4 from ITV.
“We couldn’t get what the feel of the show, what the point of the show was. We just kept at it. I’ve often said it was a bit like trying to actually build an aircraft and take it off at the same time,” he explains.
“We got the format right, and we kind of clung to that model. And the ratings kind of almost went up at once, and then we got good write ups and reviews and everyone turned around saying 'oh they can do it, it’s alright'. And the rest is history.
Richard added that he doesn’t understand why the show hasn’t been doing very well, urging critics to give the presenters more times to work things out.
“I’m not sure what their [the presenters] problem is because if you look at it, they’re very confident presenters, the format’s confident and brisk and bright,” he states. “I think it’s been better now.
“So I think actually the time to answer that question is probably six months in, then clearly there’s something wrong with the format. But I would say it’s more a format thing than a presenter thing because the presenters are all very good.”