Stars including Taylor Swift, Susanna Reid and Jennifer Lopez have taken on the ice bucket challenge, a task which sees them throw a bucket of freezing cold water over themselves in the name of charity.
The challenge, which began taking place after a campaign to raise awareness for the disease ALS, sees participants nominate at least three others, who should then take part and post their efforts on social media.
Susanna took things one step further by completing her ice bucket challenge live on ‘Good Morning Britain’.
Of course, after receiving his nomination from Ryan Seacrest, David Beckham was never going to refuse...
The craze has taken over social media websites, much like the #nomakeupselfie trend, which raised over £8 million for Cancer Research UK.
One person who perhaps needs to cheer up a little is Lady Gaga as her vid is well… rather bizarre.