In what is fast becoming a pre-big speech tradition, David Cameron sent into the virtual ether a picture of him diligently working away on his his party conference speech.
Here he is...
Notice the studious atmosphere, the neatly stacked papers and MOST IMPORTANTLY those Union Jack cufflinks.
The desk had its share of fans too.
Snazzy.
But despite the PM's best efforts to portray his leadership ability in one not-too-natural looking photo, inevitably most responses were rather mocking.
Oh no, wait! There was some support.
Emphatic almost!
Even from across the pond.
Some gentle ribbing ensued.
But it soon turned...
Some had their own ideas of what would make the country great.
While others questioned just who would benefit.
And there was a whole load of grief reserved solely for those cufflinks.