Lord Alan Sugar was back on the box on Tuesday night with the latest batch of over-confident and (mostly) seriously deluded candidates all jostling for his attention (and £250K of his own money) in the tenth series of 'The Apprentice'.
As usual there were plenty of hilariously over the top, shameless declarations from the 20 hopefuls that ranged from the stupid ('I walk the walk, I talk the talk, I dance the dance') to the ridiculous ('I see myself as a mix between Gandhi and the Wolf of Wall Street').
And it wouldn't be 'The Apprentice' without these self-declared 'great business minds' running around like headless chickens and displaying plenty of they-couldn't-organise-a-piss-up-in-a-brewery ineptitude during the first task.
Needless to say, Twitter had rather a lot to say. Here's our round-up of the best tweets following last night's first episode...
— The Apprentice (@bbcapprentice) October 14, 2014
"We wanted edgy... We wanted Shoreditch... And THAT'S why we filled the hot dog baps with grated beard". #TheApprentice— Matt Edmondson (@MattEdmondson) October 14, 2014
Shoreditch Yuppie Art-Farty Bollocks would be a successful pop up restaurant #theapprentice— Mic Wright. (@brokenbottleboy) October 14, 2014
Stephen doesn't have clothes in his suitcase, just sass. #theapprentice— Harry Maxwell (@HarryMaxwell) October 14, 2014
James has been dressing sausages. Steven has been undressing them for god damn years xx #apprentice— Katie Hopkins (@KTHopkins) October 14, 2014
Stephen will kill everyone in the room, including Lord Sugar, before getting fired. #TheApprentice— Matt Edmondson (@MattEdmondson) October 14, 2014
I have a new definition of leadership and it's the opposite of Sarah #apprentice— Deborah Meaden (@DeborahMeaden) October 14, 2014
Sorry to interrupt this tense moment, but if Chiles married Adrian Chiles, he would have an awesome name. Okay, as you were. #theapprentice— The Apprentice (@bbcapprentice) October 14, 2014
We have toilet brushes. Let's go sell them to penguin keepers. It's genius left field thinking like this that cuts it #theapprentice— Jo Hemmings (@TVpsychologist) October 14, 2014
20 people? It's like an X Factor boyband #TheApprentice— Katie Weasel (@KatieWeasel) October 14, 2014