Lord Alan Sugar was back on the box on Tuesday night with the latest batch of over-confident and (mostly) seriously deluded candidates all jostling for his attention (and £250K of his own money) in the tenth series of 'The Apprentice'.
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As usual there were plenty of hilariously over the top, shameless declarations from the 20 hopefuls that ranged from the stupid ('I walk the walk, I talk the talk, I dance the dance') to the ridiculous ('I see myself as a mix between Gandhi and the Wolf of Wall Street').
And it wouldn't be 'The Apprentice' without these self-declared 'great business minds' running around like headless chickens and displaying plenty of they-couldn't-organise-a-piss-up-in-a-brewery ineptitude during the first task.
Needless to say, Twitter had rather a lot to say. Here's our round-up of the best tweets following last night's first episode...