Onlookers up and down the country saw the night sky blush bright when several of the UK’s iconic landmarks lit up in pink in support of Breast Cancer Campaign’s wear it pink day.
Landmarks that stretched from the Thames all the way to the Eden Project and St Michael’s Mount wore the shade as a colourful reminder for the nation to support Breast Cancer Campaign’s wear it pink day, held Friday, 24 October.
The message beamed in all 18 landmarks that covered London, Belfast, Newcastle, Birmingham, Manchester, Bath, Falkirk, St Austell and Marazion was simple but striking: "Look Good, Do Good."
Danielle Atkinson, head of public fundraising at Breast Cancer Campaign, said: “We’re thrilled that some of the nation’s most beautiful and well-known landmarks joined us to ‘Look Good, Do Good’ ahead of wear it pink day.”
“By turning pink in support of Breast Cancer Campaign all of these iconic landmarks are helping us to remind the nation of the importance of funding breast cancer research.”
Wear It Pink, organised by leading research charity Breast Cancer Campaign, raises over £2 million every year in October’s Breast Cancer Awareness Month, by asking everyone to wear something pink and make a donation. The money raised helps fund life-saving research into breast cancer at institutions across the UK.
It’s not too late to join the hundreds of thousands of supporters who are raising money for wear it pink - simply text PINK to 70660 and donate £3 to help Breast Cancer Campaign fund life-saving research.
Texts cost £3 plus network charge. Breast Cancer Campaign receives 100% of your donation. Obtain bill payer’s permission. By using this service, you agree that we may contact you in future. If you’d rather we didn’t, text NOCALL to 70004. Customer Care 020 7749 4114. Registered charity no. 299758. wear it pink® is a registered trademark