Cadbury's have announced they will no longer make their iconic, delicious and oh-so-Christmassy chocolate coins any more.
Sorry kids, Cadbury's has cancelled Christmas via @high5itappOctober 28, 2014
We'll just let that sink in...
The confectioners - who were bought out by Kraft in 2009 - blamed cheaper own-brand version for the decision as well as the loss of branding power ever since they lost the rights to their distinctive purple colour.
A spokesman said: "We are sorry to see the coins go, but that's business."
What's more, they tried to assuage people's anger by recommending non-coin related confectionary.
And by anger, we mean serious emotions.
— Will Black (@WillBlackWriter) October 28, 2014
#choccoingate I feel like Cadbury have publicly slit the throat of Freddo the frog and laughed while caramel seeps from his neck wound.— Lee (@AndEli6) October 28, 2014
I now hate Christmas! Lol #ChocCoinGate— Adam Levett (@boycowltd) October 28, 2014
Your hollow 'Lol' isn't fooling anyone Adam, we know you're hurting.
Gutted i cant feel like Mr Mcduck at Christmas anymore... #ChocCoinGate— Shilly (@shilly783) October 28, 2014
Some people identified a worrying Cadbury's confectionary conspiracy.
First freddos go up in price !! Now chocolate coins not being made anymore !!! What's going on creme eggs better watch out #ChocCoinGate— Jon Rolfe (@lifeguard14) October 28, 2014
I have to re mortgage to buy a Freddo?! And now this?!?! #ChocCoinGate— TheDanceKnight (@MrMike7409) October 28, 2014
There is serious debate over whether or not the cancelling of Christmas coins is in fact the cancelling of Christmas itself.
Actually devastated that Cadbury's are not making gold coins anymore 😔October 28, 2014
#ChocCoinGate: Cadbury will no longer produce chocolate coins!!!October 27, 2014
And then it escalated. Dramatically.
BRITAIN IS CANCELLED #ChocCoinGate— Jade Azim (@JadeFrancesAzim) October 28, 2014
Therapists across the country were presumably inundated with calls of people trying to remember the innocence of childhood.
it wasn't long before people were looking for who was to blame and attention quickly settled on...
This is just not on! How can Cadbury not make chocolate coins anymore! Kraft have ruined what was once an amazing product! #ChocCoinGate— Rachel Webster (@xXxRachelwxXx) October 28, 2014
Cadburys went downhill when bought by Kraft.. #ChocCoinGate— Tom Kidman (@tKidman1) October 28, 2014
That's right, it's Kraft's fault. And they're being blamed for a lot.
Kraft are basically taken away our 'Britishness' #ChocCoinGate— Harrison Taylor (@HSTaylor97) October 28, 2014
David succinctly summed up the mood of a nation.
Fuck off Kraft you massive bellends #ChocCoinGate— David Innes (@DavidJInnes) October 28, 2014
But amongst the devastation was some hope. There were those who recognised the value in other gold-coin brands.
To be honest, the chocolate coins from Aldi and Lidl are far superior to anything the besmirched Cadbury-Kraft brand pruduces. #ChocCoinGate— wren154 (@wren154) October 28, 2014
So what does the future hold?
It's too early to tell folks, simply too early to tell.
But perhaps the revolution has started...