Daniel O’Reilly, the comedian behind Dapper Laughs, has announced that he has killed off the character after the explosive backlash against his rape-themed jokes and what thousands saw as a sexist approach to women.
As recently as August this year O'Reilly, 25, was heralded a one of the first UK Vine stars to break into to the mainstream and was being given his own ITV2 tongue-in-cheek dating show, 'On The Pull' in September.
ITV's producers celebrated him as a "brilliant new talent" with a "risqué" sense of humour who could be "the new Cilla Black".
But after the huge sexism controversy weeks later, ITV axed the show.
Charting the origins of Dapper has become all the more challenging after huge swathes of information about O'Reilly was deleted, in what appears to be a move by companies and websites to disassociate themselves from the scandal.
The Dapper Laughs website has been removed and replaced with a generic 'contact me' form, and On The Pull has been deleted from ITV's on-demand service.
Here, in 11 steps, is O'Reilly's journey from fresh-faced cruise ship performer to a hated, humbled man in a black polo-neck on BBC Newsnight, trying to explain what had happened.
- Guess Which Rent-A-Gob Backs Dapper Laughs And Ched Evans
- Was Dapper Just Having A Laugh? Speculation Rife After Daniel O'Reilly 'Kills Off' Character
- Julien Blanc Petition Launched To Urge UK To Deny Visa To 'Sexist' Pick-Up Artist
- Dapper Laughs Defended By Heartbroken Fans And Furious Anti-Censorship Campaigners
- Dapper Laughs Cancelled By ITV After Complaints And Social Media Backlash
- Dapper Laughs Condemned By Comedians As 'Gagging For Rape' Footage Emerges
- Dapper Laughs Petition To Cancel ITV Show On The Pull Reaches Nearly 30,000 Signatures