Australian 'Who Want To Be A Millionaire: Hot Seat' contestant Whitney Beseler had to beg for a second chance after she fell at the first hurdle of the TV game show.
The PE teacher from Ballarat nervously suggested the Aussie snack Burger Rings were romantic jewellery.
They're actually crisps.
The introductory $100 question was: "Which of these is not a piece of jewellery commonly worn to symbolise a relationship between two people?"
Show host Eddie McGuire struggled to hold in his laughter when Beseler confidently answered "anniversary ring", seemingly unaware that the junk food was an option.
After locking in the answer and realising her mistake, she told McGuire: "That is the most embarrassing thing that has ever happened to me."
Her request to start the show again was denied, but the producers still offered her a consolation prize - a bag of Burger Rings.