STUDENTS
27/02/2015 03:52 GMT | Updated 27/02/2015 10:59 GMT

Meet Olivia Cappuccini, Decoding The News For Generation Y With Scenes Of Reason

"Where is Gaza?", "How big is the deficit?", "Who exactly is Hillary Clinton...?"

News and politics can often seem to alienate young people. Politicians ignore their problems while broadcasters pass over the issues which are important to them.

When she was asked if she knew who Hillary Clinton was, 23-year-old Olivia Cappuccini realised just how uninformed she, and so many other young people like her, are about everyday news and politics.

Which is what led the Loughborough University graduate to found the exciting new media organisation Scenes of Reason. The upcoming website aims to 'decode' the news for young people and provide detail and background to breaking news stories.

More Young Talent:

HuffPost UK got in touch with Olivia to help 'decode' Scenes of Reason for us:

So just what exactly is Scenes of Reason?

Scenes of Reason is a new video bulletin service with one aim: decoding the news. 86% of young adults are dissatisfied with their ability to influence what happens in their life, and find themselves lacking the know-how fuel to escape the status quo.

There is so much information out there that can be used to empower young adults, the dilemma is the way in which it is being presented.

What is severely lacking is a platform aimed at young, curiously-minded people that promises too sympathetically feed digestible, straightforward facts in a fun manner, about the big topics of today. Scenes of Reason gives you just that.

The story of your inspiration for Scenes of Reason is brilliant, do you think many other young people can relate?

The only reason I had the confidence to try and start something of this kind was because I began to openly share (what-I-call) my 'Hillary Clinton experience' - and was overwhelmed by how many people could relate to it.

Some of the stories I have heard make you raise a few eyebrows and then you take a second and realise that there is a reason why people miss things, don't quite grasp what many perceive to be 'obvious', and it all comes down to the way we are wired and what we find accessible and interesting enough to spend time engaging with.

So when is the website launching?

We are launching our site and YouTube channel next week, 6 March, with our first Defining the Political Party discussion.

We teamed up with the most prominent young members of the top six parties, including the Lib Dems, Conservatives, UKIP, Labour, the SNP and were delighted when Amelia Womack, Deputy Leader of The Green Party agreed to work with us.

At the end of the day, we are not chasing views, we want our viewers to watch our content from start to finish and then tell us what they want to better understand next.

Has the upcoming general election added impetus to get your website up and running?

Absolutely, when the team started working on our initial pieces of content we did a lot of research into what there was out there that really helped people understand who each party was away from the media and away from the parties own websites. When we realised that there was nothing that gave the parties a chance to explain themselves, simplifying their objectives on a platform that wasn't intent on mocking or tripping members of the party up, we jumped at the opportunity to launch our service with content that is so incredibly topical, and so necessary, especially for those voting for the first time.

olivia cappuccini

What have you had to do to get the news service ready?

A lot of research. We have had to make sure that everyone we film with is exactly the right person for the job. They have to come from an unbiased background and offer information that is strictly based on evidence and research rather than opinion. For example, we are delighted to have now filmed a few discussions on Climate Change and spent a lot of time researching who our young expert should be. We stumbled across David Saddington, a 22 year old who has previously worked with members in government to get the topic of climate change into the national curriculum and succeeded.

When we did ask him about climate change skepticism he was able to offer both points of view and that is exactly what we want.

Do you think there is a gap in the market for this and is the media doing enough to engage young people?

There is a huge gap in the market, right between CBBC and the BBC. In my opinion, it is not about the media/politics not doing enough to engage young people, they have a job to do and most of the time it is to break the news.

What these media outlets and political organisations need to do is support young people who are passionate about bridging that gap and then work with them to translate their messages. I can't wait to work with politicians, and among other bright young adults, who will become the future of politics.

Finally, is there any advice you would give to young journalists?

Set up your own blog and start reporting on things that matter to you and your local community, don't wait for an organisation or publication to give you that opportunity and don't copy what others have done.

You can find Scenes of Reason on Twitter and on Facebook.