31/03/2015 20:00 BST | Updated 01/04/2015 08:59 BST

April Fools Day 2015 Pranks From Marmite, Richard Branson And The Kim Kardashian Ice Lolly

April Fools Day 2015 isn't only reserved for household pranks or tricks on co-workers: now everyone wants to get involved in the mischief.

Some of our favourite pranks from advertisers were so ridiculous we're not sure if anyone believed them - and others (like Costa's Japanese ostrich pillows) we really wish were true.

Photo gallery Most Ridiculous April Fool's Stunts 2015 See Gallery
Photo gallery Last Minute April Fool's Day Pranks See Gallery