Usually, when we see a silhouette wearing a triangle dress, we view it as a symbol for the closest women's toilets.
But one tech company has managed to change the way we'll see this universal sign forever.
Instead of a dress, their woman is a superhero wearing a cape.
The campaign image aims to empower women working in the tech industry, as well as inspire those not working in the field to challenge gender stereotypes.
"It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day," the campaign's website reads.
"In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed."
— Hayley Ringle (@PhxBizHayley) April 27, 2015
In the coming weeks, Axosoft will be sharing stories and images of women that challenge stereotypes and highlight the difference between perception and reality.
Until then, we'll be looking at the ladies' loo very differently.